Branding of Lulita’s, Gourmet Mexican Cupcakes.
Lulita’s is based as a mock cupcake shop in Miami featuring gourmet cupcakes.
This branding introduces a sense of elegance, Mexican culture, and sophistication to cupcakes.
A chile pepper and Mexican tile inspired patterns are used throughout the branding to emphasize the culture and colors of Mexico.
Awarded “Best Junior Piece” during the Ligature 21 exhibition at the University of Florida.