ASOS.com is a global online fashion and beauty retailer aimed for young adults.
The theme pulled from the 2012 annual report is the focus of winning the global online fashion race.
By understanding customers, keeping customers engaged, and keeping the shareholders’ interests a priority the CEO aims to be the world’s number one online fashion destination for twenty-somethings who love fashion.
This annual report is meant to assure shareholders of the growth and expansion that await and encourage the importance of understanding and engaging their customers.
All my own photography was used in this annual report. Special thanks to all the friends who modeled.
Full PDF of annual report can be seen here: