Branding of “Wanderlust”, a mock music tour at sea sailing through Mexico.
Based on a mapping of information project of my personal travels and what countries I’ve visited.
An artist from every country I’ve visited was chosen representing 33 countries and 50+ musicians.
Themes behind the music tour include being adventurous, traveling, and finding your place in the world.
The headliners, the order, and the number of musicians from each country are based on the countries where I’ve spent the most amount of time.
A variety of promotional materials was created.
Gender-neutral and earth toned colors were used to target all young adults and promote a nautical theme.
Examples of keychains that would come with every ticket purchased.
The lineup consists of extremely diverse artists and music genres to attract an audience of young adults who genuinely love music and travel.